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Our Story
What actually is a BCG Matrix?
01.
Are you trying to make high-level decisions about the future of your company and that can feel overwhelming? It often requires dozens of meetings to set up
special committees which may take months or even years before committing to a path.
However, in the 21st century, the first mover’s advantage is more important than ever. Investing your time and resources efficiently requires prioritizing quickly
without letting biases cloud your judgment.
That’s where the BCG (Boston Consulting Group) Matrix comes in. It is a portfolio management tool that assists your organization in setting priorities among
several businesses or products in order to get the greatest long-term outcomes.
02.
BCG matrix at 360 Immerse analyze a business’s products to support with long-term strategic planning. allows companies to identify new growth opportunities and decide how to invest for the future based on
factors such as market size, profit margins, operating costs, and cash flow.
The matrix at 360 Immerse utilizes the two metrics to aid you in roughly estimating the profitability of a firm.
Relative Market Share
Your share of the market compared
to
your largest competitor.
Market Growth Rate
The rate at which a certain market grows in revenues compared to the previous year.
03.
Simplify complex decision-making about investment and business to maximize growth potential and profitability.
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Prioritize the right business or product.
Our goal is to establish first-mover advantage by creating new winning products and business opportunities rather than focusing on dying products or cash cows.
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Eliminate wasteful spending
In order to reduce your losses, we can identify businesses that have limited growth potential and eliminate unnecessary services.
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Relative Market Share
By investing in high-growth markets while maintaining healthy cash cows, we will better balance your company's investment of capital and effort across your whole portfolio.
A great starting point to ensure your investment priorities match your strategic objectives over the long term
Vision - Business aspiration.
Mission - Why the company exists & what the founders envisioned.
Objectives - Result that a company aims to achieve.
Strategy - Long term plan designed to achieve objectives.
Approach - Methodology to execute the long-term plan.
Tactics - Smaller, focused action plans that support the overall strategy.